In a recent Shark Tank Season 15 episode, Delson Jeanvilma, accompanied by his son, Zaydon, showcased their Florida-based family dessert toppings company, Yum Crumbs, and walked away with $100,000.

Striking a deal with Barbara Corcoran and Daymond John for 20 per cent of the company, the offer also received attention from Kevin O’Leary, who proposed of $100,000 for 25 per cent. Jeanvilma came in looking for $100,000 for 10 per cent; Lori Grenier and Mark Cuban dropped out early.

The segment was particularly touching for Jeanvilma, who recently lost his mother and reflected on his journey from ideation to growth.

“Nothing stops. Your mom passes — whatever — the world just keeps spinning. You gotta keep going. You gotta push your emotions aside, and you just gotta make it happen,” he said as he shed tears following the deal.

Specializing in creative alternatives to conventional sprinkles, the company employs a distinctive ingredient: crumbs. When inquired about the composition of Yum Crumbs, Delson described it as a delightful fusion of a cookie and a sprinkle. Their innovative take on traditional sprinkles encompasses low-sugar, non-dairy toppings available in over 26 flavours, including strawberry shortcake, salted caramel, birthday cake, and PB&J. As the holiday season approaches, the brand has unveiled festive options such as Santa Claus cookies, candy cane, and gingerbread. Additionally, the company provides "Shark Tank"-themed bundles on its website.

Have you ever wondered what happens on set after a deal is made in the Tank?
The Sharks only have 30 seconds to take advantage of their partners' displays. I'm excited to share my two new partners @yum_crumbs & @BunnyEyezCo who are changing the eyewear & specialty dessert games pic.twitter.com/96YrpRA8iM

— Daymond John (@TheSharkDaymond) November 18, 2023

Jeanvilma said Yum Crumbs’ largest client is convenience store giant Wawa, which incorporates their product on top of bundt cakes. Founded in 1964 in Folsom, Pennsylvania, Wawa has grown into a regional powerhouse with a distinctive presence along the East Coast of the U.S.

Targeting bulk sales with B2B clients, especially for use as an ingredient, the company has also found success with other major retailers. Yum Crumbs has seen remarkable growth since its inception in mid-2020 with a modest $300.

Their door-to-door sales strategy generated $220,000 in the first year, followed by $575,000 in 2021. The company is three years strong, with lifetime sales reaching $1.7 million. They have more than 30 retailers spread across the U.S. and Canada.