Nearest Green Distillery, home to the Black-owned Uncle Nearest Premium Whiskey brand, will soon open a state-of-the-art entertainment venue in Shelbyville, Tennessee.

The Humble Baron, opening March 23, features a first-of-its-kind, 19-station, 525-foot-long showpiece bar that wraps around an indoor stage.

The company says the bar is 120 feet longer than the current world record holder.

“Humble Baron is a place where everyone has a seat at the table,” Humble Baron creator Keith Weaver said in a statement. “We want our guests to pull up a seat at the world's longest bar and enjoy some amazing music over a craft cocktail or a bite to eat and engage with those around them. Humble Baron reflects my varied music tastes and will bring all types of people, with all interests and backgrounds, together.”

Humble Baron is the latest offering at Nearest Green Distillery, which includes a welcome centre, Barrel House II BBQ restaurant, Philo + Frank's — the world's first non-alcoholic speakeasy — and more.

Created in partnership with Gin & Luck, the bar program was made by the Black-owned hospitality company behind the cocktail brand Death & Co.

Signature drinks will include the “Queen's Gambit,” which combines Sorel liqueur, Apple Blossom Bitters from Hella Cocktail Co., local premium Tennessee whiskey, pineapple gomme, and lemon juice, and the “Dear Fawn,” which is a variation on the espresso martini that uses Uncle Nearest whiskey.  

For food, James Beard nominee and chef G. Garvin will craft a sophisticated menu with southern-inspired classics, including shrimp and grits, snow crab claws, and much more. Renowned Atlanta chef Jay Craddick will run the kitchen as executive chef, according to a statement.

“Although the vision of Humble Baron comes from the incredible mind of my favourite person on earth, I had the great honour of naming it,” Fawn Weaver, of her husband and partner. “Keith's storied career as an executive vice president for one of the largest movie studios in the world and one of the highest-ranking Black executives in Hollywood for more than 20 years causes people to look at him as a baron. But he's remained the humblest person I've ever known throughout his impressive career.”

The grand opening weekend will feature a ribbon-cutting ceremony and include live performances by American Idol's country music artist, HunterGirl, and BOVA, an international DJ.