Ladies Love Units, a Black-owned hairstyling and hair replacement services business, will soon open its new store to the public on May 7 after more than $30,000 in renovations at its current location.

For owners Kevin and Willie Bailey, who have been overseeing the work at their 781 The Queensway store in Etobicoke, it will mark the end of a nearly three-month process.

“We'll have people that are doing anything from lashes, makeup, massage, eyebrows, skin metrology — multiple services in one location,” the owners told Black Dollar Magazine in a phone interview.

“We've always served people that are suffering some type of hair loss. Our next step though is to make bigger moves in the medical wig environment, working with hospitals to service patients dealing with loss.”

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After Kevin’s sister was diagnosed with cancer in 2014, she started undergoing treatment that caused hair loss.

Because of it, Willie couldn’t install hair extensions to normalize her appearance, which made her feel good despite what was happening to her body due to chemotherapy.

So, she asked the husbands to create a wig that didn’t need glue to stay on, was comfortable, and was made from real hair.

That’s how Ladies Love Units was born. Founded in 2015, the company offers 100 per cent raw hair for its lace-top units, frontal units, hair replacement services, medical units, custom sewing services, and custom colour services.

“We're going through the process of treatment for chemotherapy, and she wanted us to create the most perfect unit for her, and with what we created for her, we use it as the basis, as a standard, for creating units for everyone,” Kevin said.

“A lot of people are now realizing that they have options based on more than what they see on the shelves to stay in the hospital at other stores or on the internet. The fact that there are custom pieces that they're able to replicate something that they once had and that confidence that they've lost going through this process. It gives them hope and that sensation of pulling on the hair while we’re cutting it gives them something they haven’t had in many years (in some cases) — it really hits home,” he added.

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