Three brothers — Dominic, Nicolas and Daniel Maloney — devoted themselves to Sol Cacao, the chocolate bar business they had founded five years earlier.

On a May night in 2020, the business was operating at a loss two months into the pandemic. They went around the room, and none had anything positive to report.

“No one is reordering... “No one is paying any invoices, the brothers said in an interview with TIME.

The Maloneys claimed that chocolate was in their veins. The three brothers were born in Trinidad and Tobago, where their great grandparents and grandparents farmed cocoa beans. They initially used chocolate to stay connected to their past, but as they became experts in the field, they began to discuss the health benefits of premium dark chocolate.

Making and selling chocolate bars turned out to become a vocation for them. They say that eating chocolate is a healthy habit, if not a way of life. They also believed that by creating Sol Cacao, they were fostering Black enterprise in general and bettering their neighbourhood. So, they decided to turn it around.

So how did these three brothers get on the path to success? Find out Sol Cacao navigated a difficult market to discover success in the chocolate business.

Source: TIME