Less than a week after Nuggets Cannabis Co. opened its first cannabis dispensary in the city, High Profile Detroit has launched a store on the east side.

It is the second Black-owned dispensary to open as part of Detroit’s social equity program to ensure that racialized individuals are a priority in Michigan’s legal cannabis industry.

The store is co-owned by Najanava Harvey-Quinn, managing director of the Clean Smoke Community Investment Project, and Ann Arbor-based C3 Industries, which operates dispensaries in Michigan, Massachusetts, Oregon, and Missouri.

“We are so grateful to the city for granting us one of the first recreational licenses, enabling us to bring an upscale craft cannabis experience to this city,” Najanava Harvey-Quinn said in a statement. We're proud to showcase amazing local brands, provide job opportunities to members of our community and offer top-notch customer service. As a Detroit native, I am proud to be able to meet both recreational and medical cannabis needs and make a positive impact on my hometown.”

For Najanava Harvey-Quinn, the opportunity is deeper than money. In 2008, her sister was arrested for a small possession of cannabis, according to the Detroit Metro Times.

Harvey-Quinn said she started pushing for a change in policy after seeing the struggles her sister went through in the legal system.

“I applaud her tenacity,” council president pro-tem James Tate said in a statement. “She has fought tirelessly to see equality and equity in the cannabis industry, and today, she, in her own right, has won that fight. We stand with her and will continue to support her as we work together to break barriers for equity in cannabis for all.”

View this post on Instagram

A post shared by High Profile (@highprofile_mi)

So far, 34 adult-use cannabis retail licences have been granted by the city. Twenty of them are social equity candidates.

“We are proud to re-establish our retail presence in the Detroit metro area, especially in partnership with Najanava Harvey-Quinn, an incredible force for change in our community,” Ankur Rungta, CEO and co-founder of C3 Industries, said in a statement. “For decades, the Motor City has been known as a hub of innovation and creativity. With our modernized in-store experience, premier customer service and high-quality Cloud Cover products, we aim to add a new dimension to Michigan's growing cannabis market.”

According to data from Michigan's Cannabis Regulatory Agency and, Headset, a provider of data and analytics to the cannabis industry, the market could grow to $2.5 billion by 2025. The state agency recorded nearly $2.3 billion in 2022.