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Foot Locker drops ‘Undeniable’ YouTube series as part of $200M plan for Black designers

The series, hosted by broadcast sportscaster Taylor Rooks, is part of a $200 million commitment to boost business for Black designers.

Foot Locker drops ‘Undeniable’ YouTube series as part of $200M plan for Black designers
UNSPLASH PHOTO

UNDENIABLE Conversations, a content series launched by Foot Locker featuring Black-owned brands in the design industry, is now out on YouTube, according to Essence.

The series, hosted by broadcast sportscaster Taylor Rooks, is part of a $200-million commitment — called the LEED program (Leading Education and Economic Development) — to provide resources and opportunities for the Black community following the killing of George Floyd.

“Through strategic investments, community partnerships, and opportunities that empower, we are taking actionable steps to drive meaningful and lasting change both within our organization and in the communities we serve,” Foot Locker chairman and CEO Richard Johnson said in a statement last August.

In its first episode, the Black fashion designers include J. Grant (JJ Grant), Drew Sanders (The Aware Brand), Shakir Goodrich (Campus Remixx), Terrance Hosley (The SDN Brand) and Darryl Brown (The Midwest Kids).

Discussing their entrepreneurial journeys, they share the role LEED has played in bridging gaps for them in business, according to Essence.

“The Black community continues to have an undeniable impact across all aspects of society,” Tai Neal, vice president of strategy for LEED at Foot Locker, told Essence in a news release. “This campaign builds on our year-round efforts to elevate and celebrate Black voices, visionaries, designers, and creators who are the cornerstone of our culture.”