Following a nearly $100 million investment from BlackRock Alternatives, Charles D. King’s global media company, Macro, is poised to take centre stage, according to Fast Company.

“We will markedly expand our efforts in the development and ownership of IP, strengthen our connectivity with consumers and broaden the range of services provided by our brand verticals and representation partnership,” King told Fast Company. “(We’re building a) long-standing entertainment media brand that is going to be around for generations. That’s what we’re building. We’re in the very early days of establishing our foundations and building our brand.”

Harbourview Equity Partners and funds managed by Goldman Sachs Asset Management also participated in the round, joining a list of Macro investors, including Emerson Collective, AMC Networks, Essence Ventures, and MNM Creative.

The new round of financing will help Macro scale and grow its talent divisions, including a talent management arm, an early-stage venture fund, a digital content studio, and the creative agency behind the ‘Black Hollywood’ pre-Oscar party, which drew more than 2,000 guests at SoFi Stadium last year.

It also works with Amazon Studios, Meta, and Target on activations, and through its investment arm, MaC Venture Capital, has backed firms like Genies and Overtime.

Macro's films have been nominated for Oscars including Dee Rees’ “Mudbound,” and won two for Denzel Washington’s “Fences” and Shaka King’s “Judas and the Black Messiah.” King's also behind TV shows “Raising Dion” and “Gentefied”.

Now, Macro is looking to expand into international markets. It sees Africa as an untapped continent with a hotbed of talent.

“Our mission goes beyond building a multibillion-dollar media company. We also have a mission to be part of shaping culture and economically empowering communities of colour,” King told Fast Company. “How better to do that than to invest in entrepreneurs who are creating some of the most innovative companies of the future? It’s been beautiful to see that 75 per cent of the founders of (our investment) companies are women and people of colour. And looking at the impact that fund has had — it’s just been extraordinary.”

The historic premiere of “Creed III” the first sports movie ever to surpass $100 million in its first weekend globally was also a recent triumph. Michael B. Jordan, who directed the movie, is represented by Macro’s talent management firm.

Macro's summer sci-fi film “They Cloned Tyrone,” starring Jamie Foxx and John Boyega, is Macro's largest-scale production yet. It will be released in theatres and available on Netflix in July, according to Fast Company.