TKT & Associates has partnered with Stellantis to oversee Black audience marketing efforts across the automaker’s brand portfolio.

Through its TKT Collab division, the Black-owned company will support multicultural marketing efforts for some of Stellantis’ brands, including Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram. It’s the first agency of record to partner with the automaker.

“At TKT Collab, we use our media platforms, cross-generational cultural appeal, and eye for forward-moving technology and social trends to generate culturally authentic and relatable campaigns and content; we aren’t your average marketing firm, we are a creative studio specializing in inclusive culture bending strategies,” Kimberly L. Bunton, CEO and chief strategy officer of TKT Collab, said in a statement.

“It is an esteemed honour that Stellantis has chosen TKT Collab to be its first Black marketing firm of record. Stellantis is an excellent collaborative and supportive partner with amazing possibilities. We look forward to working with them to create meaningful, lasting campaigns that resonate with the Black community.”

The partnership was announced at the second annual STAAND (Stellantis African Ancestry Network Diaspora) Gala celebration recently in Detroit.

Having reported to Fortune 50 and 500 companies, TKT & Associates provides inclusive brand development work in consumer, auto, media and public health.

TKT & Associates will report to Kim Adams House, head of merchandising, licensing and multicultural marketing at Stellantis. House recently expanded her role to assume multicultural marketing efforts for Stellantis North America.

“At Stellantis, we believe in the power of diversity in our marketing efforts, and we want those from all walks of life and all backgrounds to be seen, heard, represented and inspired,” Marissa Hunter, senior vice president of marketing at Stellantis North America, said in a statement. “Assigning TKT & Associates to our creative agency roster to lead our Black audience marketing efforts across our North America brand portfolio allows us to ensure that we are truly speaking to different audience groups to reach all consumers while not only believing in diversity but practicing it every day.”