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Black-owned fintech company Guava launches Huddle platform to support entrepreneurs

Guava's Huddle connects the dots for entrepreneurs, empowering members by fostering engagement, collaboration, and support to grow and scale their businesses.

Black-owned fintech company Guava launches Huddle platform to support entrepreneurs
Kelly Ifill, founder and CEO of Guava. She recently launched Huddle, a fintech platform designed to support Black entrepreneurs with funding, resources, and more. LINKEDIN PHOTO

A new fintech platform designed to support Black entrepreneurs has emerged.

Launched officially on Aug. 8, Guava's Huddle connects the dots for entrepreneurs, empowering members by fostering engagement, collaboration, and support to grow and scale their businesses.

“Small business owners have faced unprecedented challenges over the last three years, from business closures, to supply chain issues, to inflation. Black business owners have faced the same challenges while also fighting an uphill battle against unconscious bias, structural challenges, and institutionalized racism. We built Huddle so these entrepreneurs can connect, collaborate, and learn from each other, while also celebrating and supporting our collective achievements,” Kelly Ifill, founder and CEO of Guava, said in a statement.

Ifill added that the goal of Huddle is to ensure that all members can benefit from mutual collaboration and gain from and contribute to the collective pool of knowledge.

Guava announced a funding round of $2.4 million in July 2022 to continue building and scaling the platform, and the company was founded in 2021. Moreover, banking services are provided by Piermont Bank, a member FDIC.

Its membership features include discounts, access to live events, curated content from industry experts, and access to funding vehicles.

“Guava’s numbers are small business owners that are starting — kitchen table businesses is something we like to call them — you think of someone that’s doing taxes on the side or making candles in their kitchen and really thinking about that as their entrepreneurial starting point,” Ifill explains. “So, we come in as a way... to support them in not having them be by themselves, there’s aren't that many resources for entrepreneurs that aren’t venture-backed,” Ifill told Yahoo Finance.

Watch the full interview with Yahoo Finance Live here.