Charis Jones is on a mission to change lives.

The director of Sassy Jones has grown her fashion and beauty business by 12,000 per cent over the last four years, a long way from the day she sold her Mercedes Benz to finance her first trade show in 2015.

Recently, the entrepreneur built two girls’ dormitories at an education centre in Kenya. A percentage of every purchase with the brand goes toward the supplies to aid in the epidemic of menstrual poverty and the success of schools in Kenya.

“I’ve always been enamoured with how the woman feels in our pieces first rather than how she looks. Whereas the industry usually does it the other way around. Simply put, we sell confidence,” Jones said in a statement.

Her livestream channel, The Sparkle Party, helped raise funds for the dorms. The pop-up shop display in her kitchen has over 30,000 weekly viewers watching the Sparkle Party gain a sense of empowerment with their style and collect Charis’ tips on confidence, redirecting negative self-talk and strategies on reclaiming their power.

“Your inspiration has brought me through some really dark times during COVID, like whenever I wear my Sassy Jones pieces I instantly feel like I can conquer the world,” a customer, Rachel C., said in a statement.