Afro Unicorn, a character brand based in California, has announced a licensing deal with Disguise, a subsidiary costume company owned by JAKKS Pacific, Inc.

As part of the deal, Disguise will design, market, manufacture, and distribute costumes and costume accessories for Afro Unicorn, a conscious brand with a mission to uplift and celebrate women and children of colour.

“It is absolutely thrilling to partner with Disguise on such incredibly inspiring costumes and costume accessories,” founder April Showers said in a statement. “By expanding my empowerment-led brand into this creative realm, children can live and play in a fantastical world of Afronia, brimming with characters, where they can be their authentic selves through play and their imaginations.”

The news comes as Afro Unicorn recently began selling its products in Walmart Canada stores in February after proving the concept at U.S. stores in May 2022. It has SKUs in 25 categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more.

For Disguise, the opportunity to diversify its offerings was too good to pass up.

“Diversity and inclusivity are important attributes to Disguise and the costumes we create globally, and we are excited to launch beautiful costumes in support of such an amazing brand,” Tara Hefter, president and general manager at Disguise, said in a statement.

Disguise’s costumes for Afro Unicorn will be available in-store and online at major retail and specialty stores this fall, a statement reads.