The New Voices Foundation (NVF) has announced the $150,000 Power Pitch competition winners. The Entergy Charitable Foundation sponsored the foundation’s fifth annual contest, featuring three Black women entrepreneurs.

“New Voices Foundation advances economic equity by closing gaps in access to capital, revenue, entrepreneurial education, and networking opportunities. Our growing and diverse ecosystem allows us to positively impact Black women-owned businesses as we disrupt the status quo in wealth generation,” Richelyna Hall, chief impact officer of New Voices Foundation, said in a statement.

Brooke Hill, co-founder and CEO of Swella Beauty, won the top prize — $75,000. The company is a luxury braiding bar incorporating technology to serve as a one-stop shop for Black women in America.

Meanwhile, Felicia Jackson, CEO and president of CPRWrap, received $50,000 for her company, which provides a specialized first-aid tool to make CPR easier.

Lastly, Mabel and Shaira Frias, co-founders of Luna Magic, collected $25,000 for its growing indie beauty and lifestyle brand. The company distributes SKUs such as shadow palettes, lipsticks, cruelty-free faux mink lashes, and affordable makeup at Target, CVS, and Walmart retail stores.

All three women received the grants at the Global Black Economic Forum stage at the ESSENCE Festival of Culture in New Orleans, presented by Coca-Cola, on Saturday, July 1.

The NVF has provided over $1,250,000 in non-dilutive capital and over $650,000 in supportive services to pitch entrepreneurs. Entergy also offered a $250,000 donation to expand opportunities for Black business owners.

“Entergy is committed to promoting diversity and inclusion and we recognize the importance of supporting underrepresented female entrepreneurs,” Deanna Rodriguez, president and CEO of Entergy New Orleans, said in a statement. “This grant will provide much-needed resources to help deserving, women-owned black-owned businesses thrive and contribute to the growth of our community. We are proud to be a part of their journey and look forward to seeing their continued success.”